Pengembangan Marketing Budidaya Jamur Dengan Cara Branding Melalui Tiktok di Desa Prajegan Ponorogo

Muhammad Irkham Firdaus; Satrio Pamungkas  Adityo P; Muhammad Arsyad  Slamat; Ahmad Fathullah  Ramadhan; Faiz Mustafa  Aziz; Khuza Tri  Wahyu; Muhammad Hilmi  Naufal; Muhammad Husayn  Farroby; In’amul Fadholis  Naini; Aulia Dian S habrianto

doi:10.54437/annafah.v2i2.1570

Authors

Muhammad Irkham Firdaus Universitas Darussalam Gontor
Satrio Pamungkas Adityo P Universitas Darussalam Gontor, Ponorogo
Muhammad Arsyad Slamat Universitas Darussalam Gontor, Ponorogo
Ahmad Fathullah Ramadhan Universitas Darussalam Gontor, Ponorogo
Faiz Mustafa Aziz Universitas Darussalam Gontor, Ponorogo
Khuza Tri Wahyu Universitas Darussalam Gontor, Ponorogo
Muhammad Hilmi Naufal Universitas Darussalam Gontor, Ponorogo
Muhammad Husayn Farroby Universitas Darussalam Gontor, Indonesia
In’amul Fadholis Naini Universitas Darussalam Gontor, Ponorogo
Aulia Dian S habrianto Universitas Darussalam Gontor, Ponorogo

DOI:

https://doi.org/10.54437/annafah.v2i2.1570

Keywords:

Marketing, Branding , Jamur, Tiktok, Prajegan

Abstract

The impact of the Covid-19 pandemic has had a major impact on the economic sector in Indonesia. Several MSMEs experienced a decline in profits and the business ceased. This is also the case with mushroom cultivation in Prajegan village, Ponorgo. The aim of this service is to provide training on how to brand products via social media, especially TikTok, to mushroom cultivators in Prajegan Village and register IPR for these products. The method used is by creating a TikTok business account and registering IPR to protect goods from plagiarism. The results of this service resulted in MSMEs cultivating Pak Deki mushrooms as a product with digital branding via TikTok which has been registered with IPR in Prajegan village, Ponorogo.

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