Pendampingan UMKM Dalam Analisa Potensi Pengembangan UMKM Melalui Digitalisasi Produk UMKM di Desa Plancungan, Slahung, Ponorogo, Jawa Timur

Devid Frastiawan Amir Sup; Setiawan  Bin Lahuri; Imam  Kamaluddin; Khoirul  Umam; Akhmad Affandi  Mahfudz; Robby  Fathurrohman; Hujjatul Islam Musthafa  Abdurrahman; Faiz  Izzatullah; Wildan  Hakim; Naufal Azmi  Ramadhan; Izzuddien  Setiaji; Muhammad Hadi Wijaya  Munir; Abdul  Jafar; Excel Abu  Ramadhan; Muhammad Iqbal  Choir; M. Mava Saputra  Al Maskuri

doi:10.54437/annafah.v3i2.2047

Authors

Devid Frastiawan Amir Sup Universitas Darussalam Gontor
Setiawan Bin Lahuri Universitas Darussalam Gontor
Imam Kamaluddin Universitas Darussalam Gontor
Khoirul Umam Universitas Darussalam Gontor
Akhmad Affandi Mahfudz Universitas Darussalam Gontor
Robby Fathurrohman Universitas Darussalam Gontor
Hujjatul Islam Musthafa Abdurrahman Universitas Darussalam Gontor
Faiz Izzatullah Universitas Darussalam Gontor
Wildan Hakim Universitas Darussalam Gontor
Naufal Azmi Ramadhan Universitas Darussalam Gontor
Izzuddien Setiaji Universitas Darussalam Gontor
Muhammad Hadi Wijaya Munir Universitas Darussalam Gontor
Abdul Jafar Universitas Darussalam Gontor
Excel Abu Ramadhan Universitas Darussalam Gontor
Muhammad Iqbal Choir Universitas Darussalam Gontor
M. Mava Saputra Al Maskuri Universitas Darussalam Gontor

DOI:

https://doi.org/10.54437/annafah.v3i2.2047

Abstract

Plancungan village, a small village in Indonesia, has experienced various challenges in developing its Micro, Small, and Medium Enterprises (MSMEs). This article discusses the assistance of digitalization of MSMEs products in Plancungan village which is carried out with the aim of increasing competitiveness and market access for MSMEs. The MSMEs products selected are melons, herbal medicine, tempe, crackers, and pottery. This assistance uses training methods for the use of digital technology, website creation and management, and marketing strategies through social media. The results of this assistance show that MSMEs in Plancungan village have experienced increased sales and wider market exposure. In addition, this digitalization assistance also helps MSMEs to be more adaptive to increasingly dynamic market changes. The recommendation that can be given is to continue to develop digital skills and increase cooperation with related parties in order to expand market reach. With the ongoing collaboration and innovation efforts, it is hoped that MSMEs Plancungan village can continue to grow and become one example of success in facing this digital era, and can be an inspiration for other MSMEs to continue to adapt and develop amidst the increasingly tight competition in this digital era. With the increasing development of technology and digitalization, MSMEs Plancungan village is expected to be able to take advantage of existing opportunities to continue to grow and compete in the global market.

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